Internet Marketing Systems Cost Money – Read This First

Who Am I

I'm not going to attempt the normal practice you'll see all over the internet, and especially when being sold Internet Marketing systems, of telling you how poor I was and how cold it was living under a bridge in New York. I do not believe any of that any more, having read it in almost every other sales pitch on the 'net. No; I'm an ordinary healthy bloke, nearly fifty, married with two kids, and four grandschildren. I am very blessed to live in New Zealand, own the home, drive a nice car, have plenty of work as an independent contractor, and am priviledged to fly the old DC-3 Dakota for fun.

So why am I getting into Internet Marketing? Because I have ten to 15 years of useful working life left, before my value to my customer base diminishes. Nobody wants to engage old farts, and there is no leverage in selling my time. When I take a day off, a day's pay is lost – for good! While I do do the good life, I do have debt and do not wish to retire that by selling assets. I am determined to pay off all the debt, while also enjoying my lifestyle, and more. I want to replace my income, and boost it!

Internet Marketing Costs Money

If you are down to your last five bucks, go buy a lottery ticket! You will not turn your luck around on the internet, and establishing yourself on the net is going to cost money. I'll be honest, I've spent in the order of $ 2,500 on cost per click (CPC) marketing maybe two years ago, to make $ 40 after several months which I never collected; And another $ 800 – 1,000 in the last three weeks getting started up again. I'll be honest, I've made $ 26.40 so far, and that was within the first few days. Since then, nothing! So I'm not a guru, but I am here to tell you what I've learned.

I've bought three products in the last three weeks:

  • A Cost Per Action (CPA) Pay Per View (PPV) system,
  • A web page template system, and
  • A traffic generation system.

What I bought does not matter, but here's what I've learned. These systems are good, and I've no doubt that they're going to work when I get them all tuned up. One warning though, these systems sell flat out so do not expect a personal response to your questions. These guys have email engines set up to deal with the sales process. They're not sitting at their desk serving your questions very often. Face it, they've made it already and they're out on the beach!

Lessons I've taken from the last few weeks:

  • There is no instant money system, everything needs setting up and that takes time and money;
  • After your first purchase you will always be upsold, always; And
  • You are going to have to do some homework, there are some things you'll have to learn for yourself.

It Costs Money and There's Always More

Typically here's what will happen. You'll see an advertisement for a 'sure thing' marketing system. You'll watch a very reliable video, and you'll decide to spend the first $ 40 – 60.00. Once you've bought the system, you'll be offered a set of 'copy and paste' campaigns that you can put to work right away, then another bonus that will save you months and months of learning on your own. Within 20 minutes you'll have spent over $ 500.00. Next, you'll discover that you need to set up an account with a CPC network, or a PPV network; And that you need to register a domain. This will all cost you more before anything starting to offer your advertisements, or sell a thing. Nothing for it really, but to knuckle down, persevere and do the work. Be prepared to fund some set up costs, and feed the networks until you've learned what works! It does not need to be expensive, but it will require some time and funding.

Buy In Steadyly

The good news is that you can buy in for just the initial sign up fee, usually of $ 75 or less. The trick once you've bought that is to read the following offers carefully then decline them. Each time you decline, the offer will be discounted – up to three or four times more. Decline them and get started with the basic package. The first introductory lesson will tell you not to worry if you did not buy the special or the bonus, as you can still follow though and they'll be available to you anyway. Take the time to go through the training that comes with these packages and follow through with the required action. The lack of the bonus offers will not hinder your learning. Buy the bonus packages when you're set up and ready to use them; They'll be worth it then.

If you look at the detail on a lot of these pages, they're at least two years old and still selling. Compare the dates on the 'evidence' they present. Do not give in to the urgency of the offer. It's there to upsell you.

While I would not buy a system that has not got a money back guarantee, I'll treat that guarantee with some skepticism. Be prepared to ask for your money back though if the system is not performing for you and especially if the upgrade package is not available to you.

Summary

Getting into Internet Marketing is no different to getting into any other business, it costs money, takes time, and requires you to learn and apply lessons. You'll need to put time into setting up pages and systems. Dont let that knock you back though; While it costs money, it's not outrageous. Consider it an investment in a business, and you'll be on the right track; Think of it as the silver bullet, and you'd be better to go buy a lottery ticket!

Good luck. Get started, and stick with it. See you on the beach one day!

Porter’s Five Forces Model And Internet Competition

According to Porter’s Five Forces Model, in my opinion, competition has increased overall as a result of the internet and e-Commerce. The internet and IT has made it possible to both focus on the top and bottom lines and market share is expanded and costs are cut. Many products and services exist just online, major companies have gone online to successfully augment the brick and mortar corporations, and the playing field is all the way to edges of cyberspace, wherever that is. We will further evaluate this stepping through all five forces.

Buyer power is higher when buyers have more choices. Businesses are forced to add value to their products and services to get loyalty. Many loyalty programs include excellent services that customers demand on-line. Customers want to solve their problems and many times they are more successful on-line than on-phone. Also, we see internet savvy businesses springing up offering more valuable goods and services at lower costs. Now with the advent of eBay, many people are assuming roles as drop shippers. Individuals can have a thriving business selling goods of larger companies without having to carry inventory.

Supplier power is higher when buyers have fewer choices from whom to buy. As mentioned earlier, drop shipping has increased the amount of suppliers available. All an individual has to do is form and agreement to sell products for the company. The company takes care of all the logistics. The same is true of associates programs that Amazon.com and Google.com offer. Associates allow a webmaster to earn money by recommending products from others. This increases supplier offerings.

Threat of substitute products or services is high when there are many product alternatives. This is different than having many suppliers. Examples of alternatives are exchanging brand names, substituting credit card capabilities, and looking at better values from cheaper sources. The internet allows this with the “global economy”. I can substitute my product by purchasing from companies overseas where labor, services and products are cheaper, but of comparable quality.

Threat of new entrants is high when it is easy for new competition to enter the market. Well, what have we been talking about? Now, small operations can open shop with less than $10.00 per month and make a lot of money. As inventive as people are, there are always opportunities to do improve a product or service or just create and sell something new. Recently, many new entrants have made even more money authoring Ebooks that tell others how to do what they did. Rivalry among competitors is high when competition is more intense within industries.

On-line book stores and catalog companies are an excellent example. Amazon.com and Barnesandnoble.com are very competitive. However, there are many also smaller niche affiliate bookstores that when combined take a great deal of market share. They offer even more competition. However, both major bookstores have used IT to create value for their customers. These values include associates programs, ease of payment and shipping and many, many others.

The internet offers avenues of competition to existing companies and opportunities for start ups. Now businesses can enter the market on-line with few barriers to entry. Porter’s Five Forces Model can help demonstrate the attractiveness of starting your on-line business. A business person should use the model to identify competition, make a plan, and implement the process.

What is Internet Marketing? Define Internet Marketing

What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.

The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.

The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.

Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:

(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.

(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.

(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.

The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.

There are several Business Model terms associated with Internet Marketing.

E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.

LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.

AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.

LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.

BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.

The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.

Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.

I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.

Frequently Asked Questions About Becoming a Private Investigator

How do I become a private investigator?

That's a complicated question with several parts that greatly depend upon in which state you plan on working. You have two options; You either work for a licensed private investigations agency or you go to work for yourself and obtain your own PI company license. Either way, you there are two considerations you must address at some point:

The first consideration is licensing; All but only a competent of states require a state-issued license to be a private investigator. Each state has different background, education and experience requirements that may vary from simply attending a state-approved training course to pre-licensing education, exams, years of work experience and obtaining a sizable professional liability insurance policy with "errors and omissions" coverage. To make matters just a little more confusing, there are some cities that require private investigators to either register or obtain a municipal license in states that do not otherwise require them.

The second consideration is training. Private investigation specific training is the most important investment you can make in yourself! Since most new PIs do not have the ability or are not ready to start up their own investigations company you will most likely be looking for employment with an established agency. As an owner of an established and well respected detective agency I get resumes all of the time; The first thing I look for before considering a candidate is to ask the question, "How has this person invested in themselves before asking me to invest in them?"

What if I Do not have the minimum experience required by the state to obtain my own company license? How will I ever break into the industry?

If your goal is to personally own your investigations agency, no problem … every state that requires experience also has a program in place to see that new investigators have access to eventually obtaining their own license. For example, in Texas where we hold an agency license those who are too new simply go to work for an established company until they have the required number of hours to be able apply for their own license. In Florida (where we also have an agency license) they specifically provide internship licenses. Again, every state is a little bit different but thousands of successful private investigators are working today and tens of thousands have come before us; We all had to get started someplace … you can too.

Also, consider your own background and employment related experience carefully some of it may apply. I have known loss prevention agents, security guards (in particular roles), accountants, firemen, bail bondsmen, alarm installers, teachers, and even a librarian use their previous employment experiences to apply for their own agency license.

What type of training should I be looking into?

Any amount of training is great though most PI companies do not place a whole lot of credibility with the courses from PCDI, Harcourt, and Thompson Direct. You could honestly do much better and at less cost.

Instead, look for academies or training programs that have been created by private investigators. Who knows better about what a new or an aspirating private detective needs to know than an investigator who has been in the field for a reasonable amount of time?

Also … look to see that the sponsoring company is active in the industry as well. Are they still providing regular private investigative services to a robust clientele? It's sad, but many PIs who wash out over a very short period of time in the business look to teaching. In reality, you will learn very little from those who could not make it themselves; Success breeds success!

Lastly, I have a little secret I would like to share with you …

Look over the education provider's entire website and see if you find boastful claims or where the company is bashing other educators. This is a very tight-knit industry and you will find that students who complete training programs from educators that spend time "bad mouthing the competition" have a terrible time getting a break simply because of the animosity created through their educator's use of negative advertising. I know that seems irrefutable but it is a reality in this business. This does not mean, however, that you should dismiss the negative press but the first thing an excellent private investigator learns is how to evaluate a claim, identify the source and make a judgment based on additional facts and research. Some statements will have merit while others will not; It's up to you to make that decision.

What is the difference between a private investigator and a private detective?

Nothing. The terms are used interchangeably but some states choose to use the term "detective" while most use the term "investigator."

I really just want to help my friends and family to find old friends or people who owe them money. Do I need a PI license?

That's a great question. Generally speaking, in those states where it is a requirement you will need to obtain a license if you hold yourself out for hire or accept payment from another person or business and participate in or provide the following services:

O Surveillance

O Obtaining or furnished information related to a crime or the identity, habits, business, occupation, knowledge, movement, location, affiliations, associations, transactions, acts, reputation, or character of a person, group or company.

O Securing evidence for use before a court, board, officer, or committee

O Locating or recovering lost or stolen property and unclaimed funds.

O Determining the cause or responsibility for a fire, libel, loss, accident, damage, or injury to a person or to property.

Some states may specifically include such things as service of process, bail enforcement, personal protection and genealogical research under those activities that require a private investigator's license as well.

Do I have to have a degree in Criminal Justice from a college or university?

No, though some states may accept a degree in Criminal Justice, Administration of Justice or Police Sciences in lieu of the minimum experience requirements. One recent study conducted on behalf of the Virginia Department of Justice concluded that almost 57% of all private investigators do not have a college education.

If I do not have a college education do I have to have a background as a police officer or other law enforcement related profession?

No. Most private investigators do not have a law enforcement background before entering into this industry. It is true that many private investigators may have once had a career in criminal justice but the bottom-line is that private investigation and law enforcement is very different and my experience has been that very few who make the transition from law enforcement are prepared for this Type of work, either technically or creatively, on their own. Most of them recognize this and seek industry specific training as well.

What type of person makes a successful private investigator?

This business requires a rare blend of logic and creativity; It's rare because logical people tend to not be very creative and vice-versa.

I would say that any successful detective must first have the ability to communicate. This means that he or she must have the ability to connect with people of all walks of life, regardless of economic status, ethnicity or education. It also means that the investigator must have the ability to clearly present a simple fact or a complex inquiry in writing. The end result of an investigation is the investigative report, which is given to the client upon conclusion of the assignment; This is especially our work product. If you can not write reasonably well, your reputation will certainly suffer as a result.

Secondly, great investigators have a burning desire to answer any question that is put to them only after a careful and determined effort to identify the facts and circumstances that contribute to a complete and unbiased explanation. We are in the business to provide facts, not opinions; We let our clients draw their own conclusions from our report. Oftentimes in order to get to those facts, we must be relentless in our pursuit of information. This is where logic meets creativity. Dead-ends often only require a different approach!

Lastly, I believe that every investigator should possess a varied set of experiences and knowledge. One characterization of the private detective industry I can make is that by and large we represent a vastness of experience, skills, and trades. One of the most accomplished investigators I have ever metlisted "Mom" on her resume. When she decided to become a private investigator she had no appreciable skills that she could put in her resume but through her own experiences she had developed an intuition that was almost never wrong and she could simplify complex problems into there most basic parts. I have personally hired a plumber, building contractor, car salesman, and a host of other seemingly unrelated career types into my own company, CompassPoint Investigations, because they had certain intangibles that made them great in this business!

The bottom line is that anyone can train to become a wild successful private investigator, just like one can train to become a barber or an attorney, but an aspiring detective has to bring some things to the table that can not be easily taught: creativity, logic , The ability to communicate and an insatiable curiosity!

I have a criminal conviction in my background from many years ago. Will this affect my ability to become a private eye?

Every state that requires a license to be a PI also requires a background investigation as a part of the licensing process. I believe that a felony conviction will be an automatic disqualification in almost every instance (although I know a felon who has a PI license issued by the city of Columbus, MO.), While misdemeanors may be considered depending upon the crime, its seriousness and The amount of time that has passed since the conviction; Again this will vary by state.

Will my military discharge affect my ability to become a private investigator?

In some cases a discharge that is anything but honorable may prevent you from becoming a PI. Just as in the answer to the criminal conviction history above, some states require PI applicants be free from negative military discharge classifications- Bad Conduct Discharge, Less than Honorable or Other Than Honorable service characterizations are grounds for denial of a PI license in several states and Jurisdictions.

Perhaps the Florida Division of Licensing put it best: "Private investigators and private investigative agencies serve in positions of trust. Untrained and unlicensed persons or businesses, or persons not of good moral character, are a threat to the public safety and welfare. Investigative industry is regulated to ensure the interests of the public are adequately served and protected. "

Can I just specialize in a particular type of investigation or will I have to do the surveillances and cheating spouse investigations too?

I absolutely recommend that investigators find their niche and specialize in only a few types of investigations! There are several important reasons for this, which I discuss in my training programs, but it can be summed up this way: when you are the most notable investigator in your region of the country for a specific type of investigation, you will find additional additional Opportunities to make a lot more money than if you advertise yourself as a "jack of all trades." This has been proven across the country time and time again and is a major topic of discussion in our coming private investigation marketing manual.

What types of assignments do private investigators typically take?

Wow, the options are endless and the subject really describes its own entity section! I have listed the most obvious types of private investigator assignments in an article you can find by going to my Articles Page. I will eventually briefly describe each type of investigation in the next couple of weeks. Continue to check in as we are constantly making additions.

What type of investigation or specialty assignment pays the most?

I do not know that anyone can answer that question definitively, but I will say that surveillance is typically the most lucrative type of assignment a private investigator can get because it is solid, billable, blocks of time. I am aware that there are particular types of investigations where investigators are making anywhere between $ 300 and $ 500 an hour for activities like forensic computer evaluation, security consulting, automobile repossession, and a few others specialties. I personally have made $ 10,000 in an hour on several occasions in 14 years doing bail fugitive recovery work, those types of paydays are few and far between. Overall I average almost $ 150 an hour while engaged in bail enforcement, not too bad by most people's standards, though many investigators just do not have the stomach for that type of work. It can be extremely dangerous, it is a very competitive field and you get paid only if you can complete the case.

Is private investigation dangerous work?

Obviously, there are some PI jobs that are more dangerous than others like contractual repossession or bounty hunting but, generally speaking, private investigation is not a dangerous job. We all have heard the stories of PIs getting spoken while on surveillance by an irate cheating husband or being chased out of a yard at the business end of a shotgun while serving a subpoena. Most episodes of Magnum PI had Tom Selleck dodging bullets, too. Certainly, scary things can and do happen on rare occasions but like all war stories, the ones that seem to get a lot of attention play out more like fiction than reality. Safety is always at the forefront of every trained investigator's mind.